“An aficionado prefers the creations of the artist to stamps of mass production,” this was the task formulated by Pascal Raffery, the owner of the Swiss company that produces original Bovet watches, to 150 members of its staff. Naturally, one of the oldest Swiss manufactures founded in Fleurier by hereditary watchmakers Bovet brothers in 1820 was oriented to the circle of true aficionados of beauty. Having tapped practically inaccessible for Europeans Chinese market at the beginning of the 19th century the brothers gained hearts of the Heavenly Empire aristocrats: their watches were worn and collected by people of higher ranks and the Emperor himself. And in 1855 created according to the Emperor’s order watch was awarded with a golden medal at the Exposition Universelle. Since that time exclusive wrist watches Bovet have become a part of Chinese history, a rarity which was handed down from one generation to another. The most complex repeaters woke up a dreaming Chinese dragon with a melodic striking, and perfectly accurate chronometers began the count of time of Europe to open for the conservative Heavenly. That is why all the Chinese aristocracy was hurrying to buy genuine Bovet watches. The tapping of the European market was not less triumphal, as it appreciated a filigree quality of reliable and accurate mechanisms, an incredibly complex artistic design of dials. Innovatory developments impressed too: the first watch in the world with a transparent back case was created by the specialists of this manufacture. It provided with opportunity to see one more peculiarity – cut engraving of high relief, which made details even more expressive and gibbous as well as company logotype – a lotus with 12 petals. The price for luxurious Bovet watches suited the Europeans, who are able to value genuine pieces of art, as they were aware of one more their advantage: an ability to serve many generations perfectly. Bulged in the form of a snake hands, non-standard “12 o’clock” location of the winding and undoubtedly exclusive enamel images on the pearl dials made the watches recognizable.
A new lease of life was received by Bovet company in 1997, when Pascal Raffery became its owner and gave the manufacture complete independence. He purchased the best Swiss companies, which produced tourbillions, calibers, spirals for it, and drew a team of artist, decorators, who were aware of modern and ancient techniques together. Having preserved unchangeable attributes, which had provided the watches with individuality, innovative technologies were also used for production. The watches are still gathered and painted by hands, besides if an enamel image on the pearl dial was chosen, it was applied using 10 brushes made of marten’s fur, the thinnest one consists of only one hair. The third of all company products is made according to the individual order and exists in one exemplar. Despite the fact that the number of people wishing to buy Bovet watches for the best price is constantly growing, the manufacture produces not more than 2,000 exemplars per year.
The company uses sportive design next to classic one as well as design in modern style, there are extravagant models too. There are 2 basic lines for today: Sportster and Fleurier. Sportster involves watches for contemporary people, who have an active way of life, but at the same time are demanding, elegant and are experts in luxury. These are chronographs possessing almost all kinds of characteristic of them complications, uniquely accurate and reliable. Amadeo model patented in 2010 is worth emphasizing in Amadeo Fleurier collection. Its peculiarity is a possibility of momentous transformation from wrist watches into table or pocket ones, and models for women can transform into a necklace on the chain. The model, the golden case of which surrounds the dial made of black pearl, where a miniature made of enamel – a mysteriously smiling Mona Lisa - is depicted, is incredibly popular. However, the dial can be adorned with any image according to the desire of the customer. The reliability of the mechanism, uniqueness of its design, exclusivity of dial adornment – all this proves: authentic Bovet watches correspond with haute horlogerie requirements.